In my first blog entry on Pumptalk, I wanted to address some comments made on recent posts. I’ve noticed a lot of the comments centre on pricing issues and our readers question whether prices are set competitively. For someone new to the industry, this really is an important issue – competition in our industry is vital as in every competitive marketplace. Although I hadn’t given pricing too much thought before I joined Suncor and in recently getting my first car, I now understand that our customers are extremely aware of what they’re paying in this area versus other parts of their budget. When you drive up and see those large numbers posted, they tend to take better hold of your attention than in a grocery as you collect item after item.