One of the most common questions we still get as spokespeople at Suncor is:
“Why does the cost of fuel go up right before every long weekend?”
For years, we have been telling our readers that it is simply a myth. Now, thanks to a piece of research released this week by M.J. Ervin & Associates (a division of the Kent Group), a review of the pricing data around long weekends across Canada since 2006 has been completed. (DISCLOSURE: This work was done by M.J. Ervin & Associates on behalf of the Canadian Petroleum Products Institute (CPPI), to provide independent third party research. Suncor Energy is a member company of CPPI).
“The aggregated results indicate that week-over-week retail prices are no more likely to increase during the week immediately before a holiday. In fact, our findings revealed that the number of price increases during the week of a holiday was slightly less than that of weeks not related to holidays.”
It’s quite a long report, but if you’ve been looking for a disciplined review of pricing around long weekends, here it is.
- Michael S.