I fill up the gas tank on my van about once a week which is pretty typical. Like me, you probably don’t think much about it, you just notice the needle is getting closer to “E” and pull in to the gas station.
But did you ever stop to think about how much gas is consumed when you tally up all the minivans, boats, tractors and other vehicles? Probably not, but it’s worth considering.
According to Statistics Canada, Canadians consume about 40 billion litres of gasoline a year. 111 million litres a day. That’s one Olympic sized swimming pool drained in the time it takes to watch The Rick Mercer report.
Not surprisingly, gasoline consumption is closely aligned to the population split across the country.
• The majority of gasoline is purchased and consumed in Ontario and Quebec. 39% is consumed in Ontario, 21% in Quebec
• Alberta and BC make up another 25 %
• All other provinces and territories each consume in the single digits to make up the rest.
Those numbers have remained relatively consistent for the last few years, but only after rising more than 14% between 1995 and 2005. Driving the growth in that time period were Ontario and Alberta, when both registered more than 20% growth.
This year, despite higher prices and increased interest in more fuel efficient vehicles, consumption appears to be picking up. Demand for gasoline in Canada from January to June is up almost 3% for gasoline. In the US, demand is also up for refined products - 1% over the same time period.
So what’s the point? To me, the focus is always on the price of the product. I get that. But the industry has no control over how much gasoline you and I want or need...a/k/a demand. And in each 24 hour period, gasoline sales match the average yearly sales of Canada's entire domestic wine industry. That's worth some sober second thought.
Photo Credit: rheauchyr