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April 24, 2008

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miro

Interesting post Jon

But I think you need to be more mindful of the message these emails (and other things) are trying to convey to the industry about the helplessness consumers around the world feel about the inexorable rise of crude prices - with its inevitable (seemingly instantaneous) impact at retail and on our wallets.

To bemoan the mathematical validity of these viral messages is frankly beside the point. Its the lack of rational explanation for the pricing activity that causes one's brain to short circuit. And once the credibility of pricing is lost - then we might as well install real one-arm bandits/slot machines and let us have the momentary illusion that there might be a slim chance of a 'fair' deal in the offing.

Helpful fuel tips, gas price explanations aren't working or helping Canadians learn to manage their fuel expenditures. Yes its true - if it weren't for the dollar, or China, or hurricanes, or constrained distribution, or refinery fires, or speculators or potential conflict, or OPEC or greed or..or...or... the price of gas would be ....different.

The trickle-down impact on the global economy is being reported on daily. This isn't a Canadian problem - but WE consumers are looking to our fellow Canadian enterprises to help solve those parts of the problem that together WE have some control over and not glean incremental profit as a result of it. Indeed if that should prove to be the case - then why shouldn't WE the government benefit from the (incremental) global rise of energy prices instead of just the sector - beyond the existing tax structures.

But additional even more progressive solutions are called for and this could prove to be an interesting forum to explore those options. Equally so - this is a golden opportunity for someone to step up to the plate and take a leadership stance with its customers and be part of the solution. Doing so will engender more lasting brand affinity than all the other market initiatives and continuity programs combined.

All jocularity aside, this is no longer an inconvenience or annoyance for us complacent Canadians - its moved well beyond that ....and we haven't even begun to see the traditional run up in pump prices for the summer as yet.

Miro

Ryan

Those who are upset about the tax portion of the pump price should look to Europe, where the taxes are about 4 times our rate. There is nothing wrong with "tax shifting" to reward conservers at the expense of wasters. My anger about high fuel prices is directed at those who drive frivolous trips or heavy cars as a status symbol rather than for need. They raise demand, and therefore, prices.

norman

I quit my part time job while the pump prices are highest. Sit back on the farm and watch the grass grow , and wonder if the gas prices will be down when it is time to transport my food production . Note that we have no public transportation , so most activity requires driving .I could market some as fertilizer for future grass growth, and let the local consumer pay transportation from a foreign country for food.Kinda seems silly to limit potential because of taxation though .Tax is a percentage of retail cost. Agriculture gets a small fixed tax reduction on fuel consumed in our province.

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