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For those about to Blog...

This time last year we were fine-tuning this blog getting it ready for launch in September.   We hoped to learn from other companies who had already jumped into the blogosphere, but other than finding a few good examples - like Dell and GM - the cupboard was pretty bare.  So we created most of this humble site from scratch.  We learned a lot in the process, but thought there had to be a better way. 

Obviously we weren't the only ones thinking the same thing, because shortly after we launched we learned that a few large companies south of the border had just joined together to create The Blog Council.  It's a forum for corporations engaged in social media to get together, share ideas and try to make it easier for other corporations to get involved.   They were a little suprised to hear from us, but we were welcomed aboard.  In the last 7 months we've worked together to discuss issues, share stories and learn from eachother. 

One of those issues is Disclosure.  Whether you are blogging for yourself or on behalf of a corporation, transparency is an absolute must.   So after months of work, the Blog Council released its first collective piece of work today.  The Disclosure Best Practices Toolkit is a worthwhile read for anyone who blogs, reads blogs or is thinking of getting involved in social media.   It's not a set of rules or commandments, just a good set of best practices developed by some of the biggest companies in North America that blog. 

Scenarios Addressed:

  1. Disclosure of Identity
  2. Personal/Unofficial Blogging and Outreach
  3. Blogger Relations
  4. Compensation and Incentives
  5. Agency and Contractor Disclosure
  6. Creative Flexibility

It's also a living document, so if you feel it could be improved, just send in your suggestions.  How's that for transparency?

So, if you are thinking of starting a corporate blog, you're not alone.   Even better, some of the heavy lifting has already been done for you. 

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