32 entries categorized "Interviews"

Get to know the artists behind our beaded logo – Part 1

No one likes to be stereotyped. Historically, Indigenous people in Canada have put up with racist imagery that doesn’t represent their full cultural spectrum as unique and varied nations.

Several years ago, in preparation for Indigenous History Month, we consulted with our Indigenous associates, and members of Indigenous communities, about the visual materials we wanted to use in honour of the occasion.  The images we had chosen were respectful but somewhat traditional, including various dancers at a pow-wow.

An elder and board member of one of the Indigenous nations said, “We are more than feathers and leathers. There is more that represents us as a people.”

We took that comment to heart and sought to listen, learn, and understand how we might better represent Indigenous culture and our respect for our Indigenous relationships. Through this, we discovered that art through the form of beadwork is an important, and beautiful, aspect of Indigenous culture. Different nations and tribes have unique colours and designs in their beadwork practice, but the traditional craft is one they all have in common.

Petro-Canada Beaded Logo Artists

With that idea in mind, we reached out to our Indigenous partners and got recommendations for Indigenous beadwork artists from associates, chiefs, and board members of Indigenous nations. We commissioned artists from several First Nations across Canada to design their own version of a beaded Petro-Canada logo. The idea was to choose one to digitize and share to acknowledge the history and experiences of Indigenous peoples as well as celebrate our relationships.

After seeing all the artists’ designs, we wanted to share all of them – along with each of their stories – with Canadians. Here, we introduce four of the artists, along with their beaded logo designs.


Didi Grandjambe

Didi Grandjambe, a Cree beadwork artist residing in the Fort McKay First Nation

When Didi created her version of the Petro-Canada logo, she knew what she wanted to do – though it did take her two tries. “When I imagined my design, I could immediately see it. I wanted to take a different way around the maple leaf. I did have to try it twice – I ended up taking the first one apart but got it the way I wanted the second time. Took me about three weeks of work to complete.”

Didi is pleased to be part of Petro-Canada’s beaded logo initiative and hopes more companies will follow suit with projects that will start the process of educating others. “Reaching out to local people who do traditional crafts… it really brings awareness to our culture. It starts a process of people asking questions and wanting to learn more.”

Read more about Didi, her beadwork background and her thoughts on the role that companies like Petro-Canada, a Suncor business, can play in Truth and Reconciliation


Rosita Hirtle

Rosita Hirtle, a beadwork artist of Dene descent from the Fort McKay First Nation

Rosita’s designs are inspired both by her traditional culture as well as pop culture. “Dene beadwork is an inspiration. The different ways the flowers are drawn in our culture. Our different colours.” Rosita laughs, “but I’ve also made a phone grip of Yoda. I love the craft. I don’t even look at it as time. If I’m troubled or stressed, I just sit down and work on my beads. There’s an area at my kitchen table that is just for beading. No one sits in Mommy’s chair!”

Rosita sees beadwork, like other visual arts, as a way to contribute to healing and reconciliation. “Art gives notice, it gives recognition to a cause. It starts conversations. It’s something that people can point to and say ‘have you seen this?’ Art helps bring things to the surface. We need to talk about things (like MMIWG or Every Child Matters) so they aren’t forgotten. Healing starts with conversations.”

Read more about Rosita, her 40 years of beadwork experience and the importance of learning to her spirituality


Janice Johnstone

Janice Johnstone, a beadwork artist and member of the Muskeg Lake Cree Nation

Even though Janice has been beading for over twenty years, she’s never done a dream catcher like this one before. “I make little ones for your car with pendant feathers. And I’ve done a big one before with fringes. But never one this big with a centrepiece. I used the biggest hoop ring I could find – it’s half webbing and half centrepiece. But the fringes were the hardest part.”

For Janice, initiatives like Petro-Canada’s beaded logo project are an important contribution to Truth and Reconciliation. “Asking for participation from Indigenous artists and sharing Indigenous cultures helps. Putting a logo like this up, whether at sites across Canada or online, helps. It recognizes what Indigenous people have gone through. It’s an awesome idea and I’m honoured I was asked to participate.”

Read more about Janice, her other beadwork projects and her connection to Residential Schools


Shantel Nawash

Shantel Nawash, a beadwork artist with Anishinaabe (Ojibwe) and traditional Blackfoot heritage (Siksika Nation); member of the Saugeen First Nation

When Shantel was asked to design a logo for Petro-Canada, she knew that she wanted it to be functional. Not something that was simply hung in the lobby but could be worn to events and seen by people. So, she chose a medallion. “Beadwork is so intricate, so time-consuming. There is authenticity in something that is made from your own two hands. It’s a very sacred thing. It’s a piece of me.”

When she isn’t beading, Shantel is a full-time employee at Suncor for the past 11 years, currently an SCM Administrator/Analyst. She is also the Cultural Awareness Circle Lead on Journeys, Suncor’s employee inclusion group for Indigenous employees. When Shantel first got involved with Suncor and its support of Indigenous culture, it was surprising to her that more people didn’t know about Indigenous culture – from something as simple as bannock to more complex issues like the history of Residential schools in Canada. “It’s not that people don’t care. It’s that they don’t know. And how can you care about something that you don’t know? That’s why visibility is really important. All during the (National Indigenous History) month I’ll be wearing my ribbon skirt and my kokum scarf. The more visibility, the better!”

Read more about Shantel, her process for beading and her perspective on generational trauma


Many thanks to these artists for their contributions to this project and sharing their stories! We are honoured to share them with you. Look for an introduction to the next set of artists later this summer.

Living Life and Taking Care of Business in the Yukon – an interview with Bobbi-Jane Kellestine

Readers, I have a confession. I’m not a fan of winter. Or cold. Or snow. I’m firmly a summer sport gal. I’d rather swim than ski, vacation on a beach rather than a mountain, and wear linen capris rather than a parka. So I have a lot of admiration for people who live in extremely cold areas.

Igloo on Fish Lake. Photo Credit: Ben Howie
Igloo on Fish Lake. Photo Credit: Ben Howie

I recently spoke with Bobbi-Jane Kellestine, the assistant manager at Dall Contracting, a residential and commercial bulk fuel distributor in the Yukon. As the youngest female bulk fuel manager in Petro-Canada’s Western network, I was keen to discuss some of the challenges with fuel distribution in Canada’s northern regions but also understand what life, in general, is like in the land of the midnight sun.

Bobbi-Jane Kellestine
Bobbi-Jane Kellestine

PT: Hi, Bobbi-Jane - thank you for taking the time to chat with me about all things Yukon! Can you tell me a bit about your journey to Canada’s north?

BK: I moved to the Yukon with my mom in 2006 from Muskoka, Ontario. While Muskoka is an amazing place to be, and I will always treasure my memories of life there, the Yukon is my Home. As the years have passed I’ve been very blessed to be able to explore so much of this captivating territory and now I couldn’t possibly imagine living anywhere else. I attended the Yukon University (then Yukon College) Health Care Attendant program. I worked various health care positions over the years but in the summer of 2019 I found myself looking for a change.

A January 2022 day in Whitehorse. So. Cold.
A January 2022 day in Whitehorse. So. Cold.

PT: How did you get started in the oil and gas business?

BK: Being a young Ojibwe woman, I was a bit hesitant to apply on a job in the petroleum industry with no previous industry experience, but I applied on a position at Dall Contracting and finally discovered my true passion. I was so lucky to have found a company like Dall that was willing to guide and counsel me as I dove headfirst into learning the inner workings of life at a bulk petroleum plant. I’ve been provided with so many fantastic resources and mentors to help me expand my knowledge of the industry that I was able to advance into a management role at our Whitehorse bulk plant.

PT: What’s the work like at Dall Contracting? What kinds of customers do you serve?

BK: We operate 5 bulk plants in Whitehorse YT, Watson Lake YT, Fort Nelson BC, Fort St John BC, and Dawson Creek BC. We provide bulk petroleum to a wide variety of industries including mining, drilling, construction, road maintenance, agriculture, automotive, forestry, and many others. Additionally, Dall Contracting sites offer commercial cardlock services, residential heating fuel deliveries, and the supply of lubricants*. In Whitehorse, we also have the distinction of being the northernmost Petro-Canada Commercial Cardlock in the Yukon Territory.

Carcross Railway Bridge. Photo Credit: Ben Howie
Carcross Railway Bridge. Photo Credit: Ben Howie

PT: What unique challenges do you face supporting your customers?

BK: On the shortest day of the year in Whitehorse, the sun rises at 11:09 AM and sets at 4:46 PM. In December we saw more than 21 days of snow, and in January local temperatures hit -45 degrees Celsius, -51 with the wind chill. Conditions like that make for a very cold, dark day at work. It’s on days like this, when nothing wants to work in the extreme weather that our drivers are called on to do just that. They face frozen equipment, deep snow drifts, difficult driving conditions, and countless other challenges to ensure that our clients as well as their homes and businesses stay safe, warm, and well cared for.

South Canol Road in the Yukon. Photo Credit: Ben Howie
South Canol Road in the Yukon. Photo Credit: Ben Howie

Avalanches, mudslides, wildfire, and flooding are all challenges we face each year in the north, both locally and through the impacts of road closures resulting from these events. We do what we can as a community to be prepared and to support one another in the aftermath but it isn’t always easy.

PT: Are there particular areas of growth that you see in the Yukon?

BK: I believe that it’s important to shop and support local with the things we use most often when it’s possible to do so, and being able to supply quality Canadian fuels is something that I take pride in. The Yukon has a fast-growing agriculture industry with more than 10,000 hectares of agriculture area. Farming in the north presents unique sets of challenges that Yukoners seem eager and ready to face. I feel that the opportunity to grow with and support the local farming community is an exciting one.

PT: What else about the Yukon would you like to share with our readers?

BK: The Yukon is home to some of the most spectacular sights and scenery in the country. We boast the world’s smallest desert in Carcross, coming in at just 1.6km2. 17 of 20 of the country’s tallest mountains are in Yukon, including Mt. Logan, Canada’s tallest peak at 5,959m. The Yukon River is Canada’s second longest river measuring 3,190km. We are so lucky to be able to live, work, and play amongst these phenomenal places. As a reward for surviving and thriving in the Yukon’s harsh winter playgrounds, we are blessed with Yukon summers. With up to 24 hours of daylight in some areas, you can really keep a good day going.

Yukon River. Photo Credit: Ben Howie
Yukon River. Photo Credit: Ben Howie

PT: Anything you miss about living in a more southern area?

BK: The Yukon doesn’t leave me wanting for much, but if I had to identify one thing I miss about living down south I’d have to say I miss experiencing warmth and darkness at the same time. There is something to be said for a nice bonfire with friends on a warm night under the moon, rather than under the Midnight Sun.


Bobbi-Jane, thank you for sharing some insight about living and working in the Yukon! And thank you to Ben Howie for letting us share some of his photos here. For more of Ben’s photos and life in the Yukon, check out our Instagram post.

~ Kate T.

*PetroCanada Branded Lubricants are supplied by PetroCanada Lubricants Inc., a wholly owned subsidiary of HollyFrontier.

Moving the Needle - a Conversation with Melba Da Silva about her Inclusion and Diversity Journey

Over the last couple of years on PumpTalk, it's been a great privilege for me to speak with a number of people across the Petro-Canada family who have shared their stories, particularly around inclusion and diversity: Chris Forward who speaks about the importance of 2SLGBTQ+ people being able to bring their authentic selves to work, Melissa Tacan who encourages us to be "heart in" around Truth and Reconciliation, and Andrea Decore who reminds us that diversity in the workplace is an economic issue, not just a social one.

As a result of these interviews, I've spent a lot of time thinking about how to be an ally - as an 2SLGBTQ+ person, I have a bit of perspective on what good allyship looks like, but as a white person, I know that I have a long way to go in supporting colleagues who are Black and Persons of Colour. So, in not-so-coincidental timing with Black History Month, I connected with Melba Da Silva. Melba is a 20-year employee of Petro-Canada in Downstream Operations plus she is a founding member of Mosaic at Suncor (proud parent of Petro-Canada); Mosaic is a network of Black employees, advocates and allies that is empowered, informed and positioned to positively influence Suncor’s people & cultural journey.

Melba Da Silva

I spoke with Melba about her perspective on diversity, being Black at work and how colleagues can be supportive and true allies.

PT: Thanks for talking with me, Melba! I’d like to start by chatting about Black History Month. Admittedly, I was a little hesitant to do this interview because I didn't want to just be "checking a box".

MD: Let me ask you a question: since we started talking (Editor’s Note: we’ve had three meetings to discuss this article), have you spoken with other people about the issues we’ve been discussing? If yes, then this is not just a check box. Being an ally is repetitive behaviour; it’s all about persistence.

Just by having our conversations we’ve moved the needle on inclusion, diversity and understanding. A small move, but a move nonetheless. I work in agile development and I think about I&D in those terms: make a small change, assess and, if it works, repeat.

PT: What's been your experience of being Black in Canada?

MD: I never really thought of myself as different until I experienced some discrimination because I’m Black and a woman. An example… when you have great leaders (at work), you tend to pick up on their qualities, try to emulate what has made them successful. I learned, however, that I couldn’t emulate a white male leader’s qualities because I would be labeled as aggressive. I felt like I didn’t have a voice.

Being Black, I have to be aware that everyone has their own unconscious biases that they bring to interactions with me. It’s extra work I have to do to be successful.

But what really highlights the problem of systemic racism in Canada is seeing how my son is treated. Every time he drives my car, he is stopped by the police. Once, he was riding the TTC (the subway system in Toronto) and exited the station through the wrong door; he was aggressively confronted by TTC security. If he puts on a hoodie, he’s considered dangerous. And this has nothing to do with his character. A white colleague once said to me that we don’t have racism here in Canada. I reminded him how differently our sons are treated if the police stop them. It gave him a moment of pause.

A very timely example of systemic racism in Canada – the truck convoy protest against vaccine mandates. They are allowed to build forts, bring propane to the sites where they are protesting. If that were a Black Lives Matter protest, none of that would have been allowed and they would have been shut down with force immediately. (Editors note: Since this story was written, the federal government invoked the Emergencies Act for the first time ever, which ended the convoy protest after three weeks in Ottawa.)

PT: Do you have any recommendations for people who want to strengthen their allyship? Resources, attitudes, etc.?

MD: Allyship is not just talking about things, but actually doing things. That can be a range of things. First, we all need to have more uncomfortable conversations. And we have to be comfortable having uncomfortable conversations. We have to unlearn and relearn some of our basic attitudes about Black people.

Corporate leaders, in particular, have a responsibility. We need advocacy in the boardroom, particularly when making hiring and promotion decisions. Note your language when describing someone – are they truly aggressive or simply assertive and you label them as such because they are Black? True allyship is when one leader calls out another on their own biases.

In terms of education, do your own homework. There are so many books, movies, stories on YouTube. And remember, you can learn about Black excellence and Black history outside the month of February. A colleague mentioned to me recently that she watched Women of the Movement. I have a lot of respect for someone who does that on their own, to enhance their understanding of Black history.

If there is something you don’t know, then ask. It’s okay to ask, to acknowledge that you don’t know or understand a Black person’s experience. It’s important to approach sensitive topics with humility. And be willing to apologize if you’ve made a mistake. In a meeting, I once made a comment about being “at the bottom of the totem pole.” After the meeting someone pointed out to me how racist that idiom is. I apologized to the group immediately. This is hard work. And we all have the opportunity to learn from each other.

PT: What has your work in the Inclusion and Diversity space taught you?

MD: I have never felt so fulfilled until I came into the I&D space. It’s taught me the power of connection and how people can be so much more productive and reach limits beyond their imagination. I’ve learned about the importance of finding those connections; when people learn they have shared interests, there is a moment of excitement, a moment of belonging.

For example, I once worked with a young new grad of Asian descent. She told me about a time she went into an upscale store and wanted to buy an expensive handbag. The store staff treated her poorly and she felt like she was being discriminated against, that they thought she couldn’t afford the handbag because she is Asian. We tried to have a conversation about discrimination, but we weren’t really connecting.

So, I flipped the script. There is a root vegetable called cassava that my family cooks. She’d mentioned that her mom cooks yucca, which is the same vegetable, just a different name. When I told her this, she opened up about her mom and the different recipes she used to make. And that was the conversation we bonded over, not necessarily the one about discrimination.

That’s really the secret to the success of inclusion and diversity – it lets people form bonds over common interests. Yes, bonding over struggles are the deepest connections, but for someone who hasn’t experienced those struggles, bonding over common interests works as well.

Sharing these common interests among people who don’t have the same life-experiences is what will help break through systemic racism. For example, in a group of leaders making hiring decisions, someone might say “Let’s hire Johnny.” When asked why, he might say “Because he reminds me of me when I was young.” This is another example of systemic racism; someone who looks like me doesn’t have a chance because there isn’t anyone at the table who can say the same thing. People tend to hire people that look like them. This is one of the barriers we have to try to break through – and one of the benefits of having an employee network like Mosaic at Suncor.

PT: You've been involved in establishing the Mosaic Network at Suncor. What's that been like? What's surprised you about the experience?

MD: Mosaic is a body of people who are there to uplift each other, to drive change, to mentor and sponsor each other. It includes people who can guide us through our corporate careers. It’s important to work with people who look like you and work with people who share your same pain and struggles. This has been very uplifting. It's like family - you may not always agree but you're working toward the same goal.

Being a part of Mosaic has created opportunities for unexpected conversations, perhaps most surprisingly about hair. As a Black woman, my hair is often a topic of conversation. Wearing my hair in its natural state has been deemed “unprofessional” at times, not considered “acceptable” in the workplace. I also regularly experience the microaggressions of people wanting to touch my hair. I talked about this at a Mosaic meeting and made a couple of unexpected connections. First, colleagues with mixed race children talked about their challenges. And then an older white colleague told me about his child who dyed his hair blue; learning about the importance of my hair to me, to my identity, helped him understand how to relate to his child.

Having a network that supports you and your career as well as your culture is a beautiful thing. It brings me so much joy when I log into a meeting and I see so many Black and brown faces on the screen, to see so many talented and accomplished Black people working together. All the degrees held and languages spoken by this group of people. We truly have Black excellence working at Suncor.


Melba, thank you so much for sharing your experiences along with your insights about how to make connections to foster understanding and how we can be strong allies. I have found our conversations powerful and humbling, and a good reminder that, as a white person, I have benefited from systemic racism.

As part of my personal education, I try to make sure that the books I’m reading and the shows I’m watching include content by Black creators. One of my recent favourite reads was You’ll Never Believe What Happened to Lacey: Crazy Stories About Racism written by Amber Ruffin (an American comedy writer and TV host) and her sister Lacey Lamar. Her book documents modern day racism and microaggressions against Black people with both humour and disbelief. It was a real eye-opener to me and helped me strengthen my own resolve to be a good ally.

Are there resources you recommend or stories you’d like to share? Leave a comment below.

~ Kate T.

Every day is Family Day for these Petro-Canada associates

When I was growing up, my parents owned a catering business. And like every other kid whose parents owned a business, I was pressed into service. I spent a lot of afternoons decorating vegetable trays and mini-cheesecakes and a lot of evenings replenishing empty food platters and washing up in a various clients’ kitchens. At the time, I resented it a little; I would have much rather been hanging out with friends. But as an adult, I am so grateful for the experience! I learned so many lessons about customer service, entrepreneurship and event planning that I couldn’t have learned anywhere else.

Consequently, I have a special place in my heart for family-run businesses. This Family Day, I thought it would be fun to profile a few of the family-run Petro-Canada locations.

The Johnson Family
The Johnson Family

First up, meet Steve and Leaha Johnson. Steve and Leaha operate a Petro-Canada branded fuel station that also includes an A&W restaurant in the small village of Valemount, BC - a village with the population of just over 1,000 people.

Located in the traditional territory of the Simpcw First Nation, part of the Secwepemc, or Shuswap, Valemount is located between Edmonton and Vancouver in the North Thompson Valley and is approximately 320 kms north of Kamloops. Located on Highway 5, Valemount is a wonderland for outdoor enthusiasts of all types. Mount Robinson, the tallest peak in the Canadian Rockies, sits in Valemount's backyard.

Steve and Leaha have been Petro-Canada Associates for the last 4 years as operators of the Valemount Petro Canada. Previous to that, Steve worked at the Kamloops Travel Centre as an A&W manager for 4 years. They are both active members supporting the community of Valemount, and have been gold-level supporters of VARDA (Valemount & Area Recreation Development Association) for the last 4 years.

Steve and Leaha Johnson
Leaha and Steve Johnson

PT: Thanks for sharing a bit about your family business! What's your favourite thing about Valemount?

SJ: I love how close the community is: you can walk anywhere and bump into someone you know.
LJ: I love how close I have become with so many people that we see every day at work, or that we work with through our kids’ school PAC and other groups we are a part of.

PT: What's the most popular item in your convenience store?

SJ: We work with a group here in the village that do catering and smoked meats. They provide all of our fresh in-house sandwiches - they are very popular!

PT: Do you have a favourite customer? 

LJ: Everyone has a favourite customer, but we love them all. I think the favourites (and they are many) are the ones who come in to share how their families are doing and talk with us about ours.

PT: What does your family like to do for fun?

LJ: Our kids love Pokemon, so Steve collects cards and teaches them all things Pokemon. We enjoy movies, walks with the dogs, trips to the lake to collect tadpoles, roasting marshmallows. Really we just like being together. 

PT: Describe your family member co-worker in one word.

SJ: Leaha is inspiring
LJ: Steve is incredibly kind.

Thank you, Leaha and Steve!

Next up, we checked in with Barb and Mike Futros.

Barb and Mike own and operate MTT Service, a Petro-Canada branded fuel station that also includes a sit-down restaurant, lounge and motel. Their business is a gathering place for the people in the small community of St. Laurent, MB.

Located in the traditional territory of the Ojibwa Saulteaux First Nation and the Metis People, St. Laurent is approximately 75 kms north of Winnipeg. The station is on Manitoba’s only major highway headed to Northern Manitoba. MTT Service is a natural stopping point for people traveling between the northern and southern regions of the province for commercial or recreational purposes.

Barb and Mike have proudly been Petro-Canada Associates for almost 20 years. Their kids, Emma and Donald, are also a key part of the business.

I caught up with Barb to ask her some questions about the business:

PT: Your business is a real family affair! Who all is involved?

BF: Mike, my husband, and I make sure the day-to-day operation of the station is handled. Mike maintains all the equipment, and I am the "accountant". Emma, our daughter, works multiple positions. She is a great GSA (guest service attendant), always polite and friendly, and she also waitresses in our restaurant. She loves interacting with the guests. Donald is our "maintenance" guy; he stocks and rotates all the coolers, cleans the yard and runs all the equipment for snow clearing.

PT: How did your family get involved with Petro-Canada?

BF: Many years ago a Petro-Canada territory manager named John Fenn would stop in and always say that this would be the perfect place for a Petro-Canada. After many years under another brand, we thought it was time for a change, and we made the decision to join the Petro-Canada family. The decision was one of the best we have ever made.

PT: What's the best thing about running the Petro-Canada in your community?

BF: St. Laurent is a small community and Petro-Canada fits in perfectly. Not only are we able to help our community directly, our customers are able to see how Petro-Canada supports other programs nationally.

PT: What are the pros and cons about working with your family?

BF: Oh boy, that's a loaded question! Every working relationship has its ups and downs, but I genuinely appreciate working not only with my spouse, but also my kids. For Mike and I, teaching the next generation what has taken us years to learn is priceless.

As an extra treat, Barb and her family recorded a short video for our readers with some of the answers to our questions. Thanks, Barb! You can really see why your location is such a beloved part of the community!

Finally, we check in with Leesa Bakker. Leesa is located in Edmonton, Alberta. She operates 11 Petro-Canada sites in Edmonton and the surrounding area.

PT: Thank you for taking the time to talk to me, Leesa. Tell me about your family business.

I am surrounded by close family members who are focused on our success. They are supportive in the daily challenges of operating 11 locations and 70 team members. I can count on my family to adapt and excel at the ever-changing retail landscape. Our leadership team includes my big brother, Darren Morgan and his wife, Sharon. Plus my niece, J’Nayia is working part-time while attending the University of Alberta.

Darren is someone I can count on to be there when needed. He has worked with the team since 2008 in many different roles: starting out as a GSA, moving up to managing a location, and not long after, managing multiple teams. Staff and managers look up to him for his leadership and experience.

Sharon is our financial operations manager. Her amount of experience and passion for the business cannot be measured. We started our Petro-Canada career at the same time, and I was lucky enough to have her join my team in 2010. Her support and dedication to our business and team is immense; she is always training and encouraging managers to excel. She is very focused on processes and efficiencies that make the team stronger.

The Bakker & Morgan Families
Sharon, Leesa and Darren (left) | Jenna Bakker (top right) | J’nayia Morgan (bottom right)

As the family quickly grows up, we will soon have the opportunity to work with five more young adults, ranging in age from junior high to university, in the near future. They are all patiently waiting for their opportunity to be part of the team. It is exciting to share our passion for the business with the next generation!

Working with close family is not without challenges, but operating a team 24 hours a day, 365 days a year does not mean we allow ourselves to be consumed by work. We avoid “shop talk” when we get together as a family, as we value and respect the role that we each play in the success of the business. It is a journey we are very proud of.

The Bakker & Morgan Families
The Bakker and Morgan Families

PT: What does your family do for fun - to help blow off some steam?

LB: Our family loves sports: hockey night at the arena and anything outdoors. We also love road trips!

Sharon and Leesa
Sharon and Leesa

PT: What’s one of your favourite moments working with your family?

LB: The Amazing Race Canada came to one of our stores and filmed a challenge: they had to spend Petro-Points for snacks in order to get the next clue. Great memory.


A big “thank you” to Barb, Mike, Leaha, Steve and Leesa who shared their stories with me! And Happy Family Day to all of you and to our readers!

~ Kate T.

Welcome to 2022 – An Interview with Pat Ritchie, VP of Sales & Marketing

Instead of setting some new year’s resolutions for 2022 (which I have done in the past with varying degrees of success), I’m trying a new approach. I’ve set an “intention word” for the year. For 2022, my word is “Action” – mainly because I have a bit of a tendency to procrastinate, but also, with all the pandemic restrictions from the last 2 years, I’ve gotten a little, shall we say, sluggish, so I want to get my “action” back on.

But resolutions or intention words aren’t just for individuals, they can be for organizations as well. I thought that the start of a new year would be a good time to connect with Pat Ritchie, Vice-President of Sales & Marketing at Suncor (proud parent of Petro-Canada). Pat sets the direction for everyone who works on the Petro-Canada brand, and with 2022 being a year we’re all looking to start fresh; I was keen to hear his thoughts and plans.

Pat Ritchie, Suncor

PumpTalk: Pat, thank you for taking the time to chat about your vision for 2022. First, can you tell me a bit more about your role and history at Suncor?

PR: While I’m new to the role of VP, Sales & Marketing (moved into this role in June of 2021), I’ve been at Suncor since 1996 and part of the team supporting Petro-Canada throughout this time. In this role, I have the great fortune of leading the team that makes sure Canadians can get to what matters most to them.

PT: When you think about 2022, what comes to mind for Petro-Canada?

PR: Like many Canadians, I am hopeful when I think about 2022. Hopeful because I know Petro-Canada has a role to play in Canadian communities. In particular, I think about our associates and their staff - the folks who work at your local Petro-Canada stations as well as those that ensure business and farmers have fuel – who continue to put in all their effort to ensure the safety and security of our guests. This isn’t just in the ongoing daily cleaning and sanitizing efforts, but efforts that go above and beyond in support of local needs such as charities or stepping up to support relief efforts. It has been a tough few years but I am so proud of our team of associates. They truly are amazing people.

A few examples come to mind:

  • Retailer Sam Singh, who operates 10 of our Petro-Canada locations in Toronto, matched the $10,000 donation that we gave to each store manager to invest in their community and donated $20,000 to support the North York Harvest Foodbank.
  • The team at Coastal Mountain Fuels who supported recent relief efforts during the massive flooding in British Columbia. They moved a fuel tank from Langley to Chilliwack in one day so that volunteers who were helping people get out of inaccessible areas by boat had the fuel they needed to carry on.
  • The folks at Frew Energy in Ontario who sent emergency supplies of hay to farmers experiencing drought.

Bottom line, our site operators strive every day to Live By The Leaf and support not only customers but also the communities in which they live and work.

Another reason I’m hopeful for 2022 is the great work being done by the Petro-Canada CareMakers Foundation. They just celebrated their first anniversary and have already made a positive impact on Canadian family caregivers from coast to coast. We could not have predicted that the pandemic would have impacted us the way it has, but we can expect that the demands on family caregivers will only increase; we are proud to be able to continue to help.

PT: 2021 was a difficult year across Canada for Indigenous Peoples. The ongoing recovery of children at former Residential School sites across the country has shone a spotlight on the importance of Truth and Reconciliation efforts. How do you see Petro-Canada continuing to address this?

PR: We know that we have so much to learn about how we can best actively participate in Truth and Reconciliation. I know personally, I continue to learn every day. When we commissioned Indigenous artists to create murals at six of our locations – Toronto, Ottawa, Montreal, Winnipeg, Calgary and Vancouver – to commemorate National Day for Truth and Reconciliation, I was truly humbled by ferocious honesty of the artists who have shared their stories and vision for Truth and Reconciliation on murals at our sites. These pieces of art help all of us to appreciate Indigenous experiences in an unbiased and undiluted way. I’m excited for more of them to roll out in 2022 as we continue this important conversation.

PT: The Beijing 2022 Olympic Winter Games start next week. The decision for Canadians to compete at the Games has been controversial. How does this affect Petro-Canada’s position as a National Partner with the Canadian Olympic Committee?

PR: As a National Sponsor for the Olympics our efforts have always been focused on supporting those who wear the leaf and compete for Canada. If Canadians are competing at the Games, we will be there to support those athletes, coaches and their family. We’re proud to have 30 athletes who received our FACE grant over the years headed to Beijing to compete. And next month we’ll announce our Fuelling Athletes Coaching Excellence (FACE) Class of 2022 – 55 pairs of athletes and coaches who are up and coming stars in their sports – and continue to support their Olympic and Paralympic dreams.

I personally really love watching the Olympic and Paralympic Games and can’t wait to watch our athletes compete and bring home the Gold!

PT: Aside from your plans for the Petro-Canada brand, any new year’s resolutions or goals on the personal side?

PR: With the restrictions over the past 2-years I have spent a great deal of time sitting at a desk in my house. I’ve set a goal to get 10,000 steps per day. This is a goal that has made my dogs very happy.

PT: Pat, thank you for chatting with me about 2022. Any final thoughts?

PR: We can’t be certain what 2022 has in store for us. But we know this: helping to move Canadians towards what matters most to them is what we do. We know that energy needs continue to change, and we are committed to adapting to the changing needs of Canadians. And we know that no matter what lies ahead, we will be there together.

~ Kate T.