36 entries categorized "Shared Values"

24 Hours in the Life of a Caregiver – Petro-Canada CareMakers Foundation

This is a special edition of PumpTalk – brought to you by the Petro-Canada CareMakers Foundation.

For many Canadian family caregivers, caring is more than a simple act of kindness; it’s an everyday commitment. Eight million Canadians, that’s one in four, provide regular physical, emotional, social and financial support to ill, injured, disabled and aging loved ones even if they don’t identify as caregivers.

To help all Canadians understand the challenges that family caregivers face every day, we created an immersive national campaign called 24 Hours of Care. Through various media placements along with an interactive website, Canadians can explore a day in the life of 10 real life Canadian caregivers.

24 Hours of Care

The website hosts a 24-hour documentary-style film that follows the 10 caregivers and their loved one throughout their day. You can easily navigate through the film at your own pace and get an unfiltered look at the life of a caregiver at any hour of the day. Select 1:00 am and you may see a mother awake and monitoring her child’s heartbeat. Skip ahead to 3:30 pm and you may see a man helping his elderly father.

“Although family caregiving impacts millions across the country, many Canadians don’t recognize it as an issue that needs support,” says Leila Fenc, Executive Director of the Petro-Canada CareMakers Foundation. “Care often takes place in private settings where it’s not seen. We are grateful to the caregivers who opened up their homes and lives to us to help us raise awareness about the challenges they face every day.”

Visit 24HoursofCare.ca to learn more about family caregiving in Canada and the moment-by-moment lives of 10 real-life caregivers. And, learn more about the Foundation and how you can support family caregivers at caremakers.ca.


Launched in 2020, the Petro-Canada CareMakers Foundation enables and amplifies the work of charitable organizations across Canada that support family caregivers and inspires all Canadians to do the same. To-date, CareMakers has awarded grants totalling approximately $4 million.

Honouring stories of reconciliation through Indigenous art

Reconciliation can take many different forms. For Petro-Canada, we have an opportunity to provide space for Indigenous Peoples to share their  experiences and history, and to reclaim their identity, language, culture and nationhood through our network of sites. In September 2021, to acknowledge the first official National Day for Truth and Reconciliation, we commissioned Indigenous artists across the country to create murals at six of our Petro-Canada locations. These murals are now complete, and we are honoured to share these artists' amazing work and their stories of reconciliation.

To learn more about the artists showcased in the video and the vision for their murals, visit https://www.petro-canada.ca/en/about-petro-canada/indigenous/honouring-stories-of-reconciliation-through-indigenous-art

Celebrate Canada’s Trucking Industry: National Trucking Week 2022

Make way for the big rigs! September 4th marks the beginning of National Trucking Week: an opportunity to celebrate the industry’s 400,000+ workers, and the essential work they do to keep our country’s freight moving.

National Trucking Week 2022

Estimates are that over 90% of food and consumer products are shipped wholly or in part by truck. Whether it’s groceries, medical supplies or that new side table you ordered, our supply chains and our economy depend on trucks and their drivers. (Something to remember the next time you feel “stuck” behind one on the highway!) Every Canadian truck driver deserves a big “thank you!” for keeping up their long-haul routes, and ensuring that folks across the country continue to get the things they need for day-to-day living.

Canada’s trucking industry is full of generous and hardworking folks – our Petro-Canada associates interact with them every day through 290 Petro-Pass locations and 50 wholesale distributors -- but a few go that extra kilometre for their businesses and communities. Jean-François Breton (QC), Jalil Khan (BC), Debbie Sipley (MB) and Curtis Booth (AB) are the winners of this year’s Petro-Pass Canada’s Most Driven contest, which recognizes four drivers from across the country for their commitment to safety, customer experience, inclusion and community involvement. Celebrate Trucking Week by taking some time to read about these exceptional individuals, and remember to show some extra kindness and consideration to the long-haulers you meet out there on the road!

Also, a shout-out to our neighbours down south, who will be celebrating US National Trucking Week following ours: from Sept 11 - 17! Stay safe out there, and thanks for all you do.

~  Paul D.

Get to know the artists behind our beaded logo – Part 1

No one likes to be stereotyped. Historically, Indigenous people in Canada have put up with racist imagery that doesn’t represent their full cultural spectrum as unique and varied nations.

Several years ago, in preparation for Indigenous History Month, we consulted with our Indigenous associates, and members of Indigenous communities, about the visual materials we wanted to use in honour of the occasion.  The images we had chosen were respectful but somewhat traditional, including various dancers at a pow-wow.

An elder and board member of one of the Indigenous nations said, “We are more than feathers and leathers. There is more that represents us as a people.”

We took that comment to heart and sought to listen, learn, and understand how we might better represent Indigenous culture and our respect for our Indigenous relationships. Through this, we discovered that art through the form of beadwork is an important, and beautiful, aspect of Indigenous culture. Different nations and tribes have unique colours and designs in their beadwork practice, but the traditional craft is one they all have in common.

Petro-Canada Beaded Logo Artists

With that idea in mind, we reached out to our Indigenous partners and got recommendations for Indigenous beadwork artists from associates, chiefs, and board members of Indigenous nations. We commissioned artists from several First Nations across Canada to design their own version of a beaded Petro-Canada logo. The idea was to choose one to digitize and share to acknowledge the history and experiences of Indigenous peoples as well as celebrate our relationships.

After seeing all the artists’ designs, we wanted to share all of them – along with each of their stories – with Canadians. Here, we introduce four of the artists, along with their beaded logo designs.


Didi Grandjambe

Didi Grandjambe, a Cree beadwork artist residing in the Fort McKay First Nation

When Didi created her version of the Petro-Canada logo, she knew what she wanted to do – though it did take her two tries. “When I imagined my design, I could immediately see it. I wanted to take a different way around the maple leaf. I did have to try it twice – I ended up taking the first one apart but got it the way I wanted the second time. Took me about three weeks of work to complete.”

Didi is pleased to be part of Petro-Canada’s beaded logo initiative and hopes more companies will follow suit with projects that will start the process of educating others. “Reaching out to local people who do traditional crafts… it really brings awareness to our culture. It starts a process of people asking questions and wanting to learn more.”

Read more about Didi, her beadwork background and her thoughts on the role that companies like Petro-Canada, a Suncor business, can play in Truth and Reconciliation


Rosita Hirtle

Rosita Hirtle, a beadwork artist of Dene descent from the Fort McKay First Nation

Rosita’s designs are inspired both by her traditional culture as well as pop culture. “Dene beadwork is an inspiration. The different ways the flowers are drawn in our culture. Our different colours.” Rosita laughs, “but I’ve also made a phone grip of Yoda. I love the craft. I don’t even look at it as time. If I’m troubled or stressed, I just sit down and work on my beads. There’s an area at my kitchen table that is just for beading. No one sits in Mommy’s chair!”

Rosita sees beadwork, like other visual arts, as a way to contribute to healing and reconciliation. “Art gives notice, it gives recognition to a cause. It starts conversations. It’s something that people can point to and say ‘have you seen this?’ Art helps bring things to the surface. We need to talk about things (like MMIWG or Every Child Matters) so they aren’t forgotten. Healing starts with conversations.”

Read more about Rosita, her 40 years of beadwork experience and the importance of learning to her spirituality


Janice Johnstone

Janice Johnstone, a beadwork artist and member of the Muskeg Lake Cree Nation

Even though Janice has been beading for over twenty years, she’s never done a dream catcher like this one before. “I make little ones for your car with pendant feathers. And I’ve done a big one before with fringes. But never one this big with a centrepiece. I used the biggest hoop ring I could find – it’s half webbing and half centrepiece. But the fringes were the hardest part.”

For Janice, initiatives like Petro-Canada’s beaded logo project are an important contribution to Truth and Reconciliation. “Asking for participation from Indigenous artists and sharing Indigenous cultures helps. Putting a logo like this up, whether at sites across Canada or online, helps. It recognizes what Indigenous people have gone through. It’s an awesome idea and I’m honoured I was asked to participate.”

Read more about Janice, her other beadwork projects and her connection to Residential Schools


Shantel Nawash

Shantel Nawash, a beadwork artist with Anishinaabe (Ojibwe) and traditional Blackfoot heritage (Siksika Nation); member of the Saugeen First Nation

When Shantel was asked to design a logo for Petro-Canada, she knew that she wanted it to be functional. Not something that was simply hung in the lobby but could be worn to events and seen by people. So, she chose a medallion. “Beadwork is so intricate, so time-consuming. There is authenticity in something that is made from your own two hands. It’s a very sacred thing. It’s a piece of me.”

When she isn’t beading, Shantel is a full-time employee at Suncor for the past 11 years, currently an SCM Administrator/Analyst. She is also the Cultural Awareness Circle Lead on Journeys, Suncor’s employee inclusion group for Indigenous employees. When Shantel first got involved with Suncor and its support of Indigenous culture, it was surprising to her that more people didn’t know about Indigenous culture – from something as simple as bannock to more complex issues like the history of Residential schools in Canada. “It’s not that people don’t care. It’s that they don’t know. And how can you care about something that you don’t know? That’s why visibility is really important. All during the (National Indigenous History) month I’ll be wearing my ribbon skirt and my kokum scarf. The more visibility, the better!”

Read more about Shantel, her process for beading and her perspective on generational trauma


Many thanks to these artists for their contributions to this project and sharing their stories! We are honoured to share them with you. Look for an introduction to the next set of artists later this summer.

Celebrating 2SLGBTQ+ Canadians During Pride

"A waving flag... it celebrates our diverse community. Having it in the logo puts Petro-Canada alongside the community, standing together in solidarity and celebrating our diversity."

When graphic designer Katie Wilhelm was asked to refresh Petro-Canada's Pride logo, she was tasked with visually representing Petro-Canada’s support for 2SLGBTQ+ Canadians. Petro-Canada recognizes that the 2SLGBTQ+ community is part of what makes Canada wonderful, and we want this logo to reflect that.

Designer Katie Wilhelm and Petro-Canada's Pride Logo

A big ask, but Katie was up for the challenge. Katie, who identifies as pansexual and is a member of the queer community, said in designing the logo, she felt the weight of representing the whole community. “I wanted to make the community proud, to make them proud of my pride. And I didn’t want to tokenize the community. As an Indigenous person, I am often asked to do Indigenous-themed design so I am conscious of how easy it is to create designs that are inauthentic.”

As part of her process, Katie researched other corporate Pride logos and reactions from the community, wanting to avoid any pitfalls and accusations of rainbow-washing.

“When companies use queer symbols to sell products – that’s when ethical alarm bells go off. It’s like they’re saying, ‘Come in now (during Pride month), but don't come in in July.’ And while using queer symbols can show respect for the community, we do need to ask, ‘Is this an appropriate representation of my community?’ We can choose to trust brands who provide genuine support, but we must hold them accountable.”

The waving flag that Katie incorporated into the Petro-Canada Pride logo represents several of the ideas she hoped the design would communicate. It shows the celebration of a diverse community and the promotion of equal rights, and its movement symbolizes that we’re making progress together.

The raised flag also represents an invitation to Katie. “Now that we've been invited, that the flag has been raised - it is up to us to pull our seat up the table. Petro-Canada is listening. I have seen that because they have listened to me (in designing the logo). And I will continue to hold them accountable.”

Katie also believes that initiatives like Petro-Canada’s Pride logo are calls for allies to get more involved. “If you see something, say something. This is what allies need to do. If you see hate, you need to step in and say something. As allies, your voices have been heard more around the table. Earn the community’s trust by saying something. And continue to advocate for initiatives like this, initiatives that affect the community in a positive way. Sure, well-meaning straight white people may have started these initiatives, but as queer BIPOC people, we need to continue them.”

At Petro-Canada, we know that community isn’t just the physical space you inhabit, it’s the people you connect with. We stand with, support and celebrate members of the 2SLGBTQ+ community across Canada who are our customers, neighbours and work in our stores. Keeping all Canadians at the heart of what we do and being here for each other no matter the journey is what living by the leaf is all about. Happy Pride, Canada!

Katie Wilhelm is an award-winning designer and marketing consultant. She is member of the Chippewas of Nawash Unceded First Nation at Neyaashiinigmiing with Canadian settler heritage.